Iwata Announces 'Nintendo Figurine Platform' for Wii U and 3DS

Iwata has announced at a press conference that figures of various Nintendo characters (code-named NFC) 
for Wii U will be making an entrance at E3. The figures look and play like figures in Disney Infinity, who's soon getting a second game Disney Infinity 2.0, and the Skylanders series. Each character will be Nintendo themed and unique. Not only will it be your own figurine, it'll have the ability to write and read game data that copy from your play time. It will utilize the Wii U's NFC functionality on the game pad, and new figures and games will come out often, in fact, one is being revealed soon at E3...

A planned NFC reader is also coming to the Nintendo 3DS to utilize it's infra-red sensor. The 3DS and Wii U have separate games to utilize the feature, but the figures very well could be the same. 


What do you think of the NFC and Nintendo's plan for NFP? Is it a good move for Nintendo? 
If so, what would you do differently?